Brand TLDs Application Program

ICANN’s new gTLD (generic Top-Level Domain) initiative, launched in 2012 and 2013, represents a major advancement in the digital landscape. This program enabled top companies like Google, Amazon, and Microsoft to acquire innovative domain extensions, expanding the internet’s address space. ICANN oversees the process to ensure proper regulation and maintain the integrity of online naming.

Brand TLDs allow companies to create and manage their unique top-level domains, providing exclusive and secure online spaces. This exclusivity strengthens brand identity and ensures a trusted presence. Examples of Brands TLDs: BMW, Barclays, Sky, CERN & Google.

ICANN’s regulation of Brand TLDs ensures a structured and secure process, highlighting its crucial role in maintaining the functionality of the internet’s naming system. The launch of Brand TLDs is a significant leap in digital branding, offering companies new ways to enhance their online presence.