Identity in an Online World
We are all known by identity. Every one of us have unique identity such as face, name, voice, passport, and so on. In this era of modernization, how can we identify each other in an online world? It is crucial to make yourself standout from the crowds in the online world with a good online identity. What identifications are included in a great online identity?
1. Website
According to a study by Clutch.co, nearly two-thirds of small businesses rely on websites to connect with their customers. In year 2018, 64% of small businesses have a website, another 21% of them are planning to build a website soon. There are 91% of customers have visited a physical store because of an online shopping experience. A well-established website can generate huge amount of sales to business. However, statistics also shows that 82% of people are not willing to browse unsecured websites. How to identify whether a website is secured or not? SSL certificate is necessary to ensure your website security! There are 3 different types of SSL in general which included DV, OV and EV SSL. Understand more at https://www.reg.asia/what-is-ssl-certificate-and-its-differences/.
2. Domain Name
Next, domain name is an identification to differentiate you from others in the internet. Examples of domain names are apple.com, orange.com.my, reg.asia and so on. A great domain name is able to lead your customers to your website effectively. The question is how many domain names should a company secure for its business? Check it out for the number of domain names registered by Top 5 brands in Malaysia at https://www.reg.asia/top-5-most-valuable-malaysian-brands-global-domain-taken-counts/. Domain Portfolio Management provided by Reg.Asia consolidate and manage all domain names for your company. Read more at https://www.reg.asia/8-benefits-of-domain-portfolio-management-with-value-added-features-at-reg-asia/.
3. Social Media
Other than that, social Media is the best platform for businesses to reach and communicate with their customers. Facebook, LinkedIn, Twitter and others social media platforms are very good for marketing purpose. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic (Vendasta, 2017). However, protection of your brands in these social media is crucial because counterfeiters is everywhere to damage your brand and reputation. Online reputation management provided by Reg.Asia is able to analyze and monitor your brand in different social media effectively. Check it out at https://www.reg.asia/online-reputation-management/.